Job Description
Handling International Trade & Marketing of Woven of Top and Bottom and Knits Wear in US & European Market.Analyzing product trends in the markets and developing new products in consultation with design and costing team.Leading a large marketing team and coordinating with cross functional teams of Planning, Production and Logistics.Understanding of Manufacturing, Product costing, Price negotiations, Managing receivables and Quality assurance.Responsible for managing profitability / volume in the segments of Export (Europe & US).Brand Management: Annual Business Planning (ABP), defining Marketing strategies to achieve Budgeted SalesTargets (Top Line), Gross Margins, and delivering the same from brand. Launching and positioning the Brand in desired Sales Channels to reach Target Customer. Identifying & analyzing new business opportunities & exploring the same.Overall Responsibility of P n L. Analyzing performance periodically & taking corrective actions.International Business Development: Developing Marketing Strategy for expanding customer base. Targeting exporters/ retailers catering different geographies, contacting distributors, buying houses, modern retailers, exporters & institutions.Product Development: Analyzing Customer responses in the past seasons & forthcoming trends, analyzing competition & identifying potential opportunities. Giving directions to designers to develop range according to market requirements & emerging trends. Ensuring product development at targeted price points & offering attractive value propositions.Modern Retail: Representing Brand to key accounts. Effectively managing available floor space in NCS by ensuring optimum stocks levels, effective Product Mix & display. Preparing Sales Projections & Buying Plan, organizing training for Brand Staff. Analyzing slow moving styles & taking requisite actions to liquidate the same.Control Mark Downs & achieve maximum sale at full price.
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