Job Description
Drive all-India sales and marketing activities through the sales team and dealer-distributor network to achieve budgeted levels of sales and contributionPrepare and plan periodic visits to key customers together with concerned sales person to keep in touch with customer needs, resolve their issues and to also ensure a steady order load. Oversee forecasting and planning of order load and product mix to achieve desired levels of Plant load and capacity utilization.Formulate and implement product pricing policies based on market feedback for continuous improvement of the average realization of finished product and increase in market share Oversee, approve and monitor monthly Sales plans to be executed by the Sales team so as to achieve targets by product category, by distributor, by territory/customer based on the Annual budget.Monitor and review sales performance of the team each month based on goals and targets set for them and take necessary actions to plug performance gaps. Oversee and provide support to the operations.Monitor order execution right from the initial yarn purchase stage to final Inspection and dispatch stage to ensure timely deliveries as per customer requirements.Formulate and set guidelines for prioritizing production schedule based on customers priorities, availability of raw materials and optimum utilization of machines.Monitor and control operational costs including process wastage costs. Ensure that publicity and promotion costs, cost of returned goods, incentives, costs arising out of dealer claims, packing and other costs are controlled within budgeted limits.Monitor and manage inventory within targeted norms for each quality/SKU and maintain Working capital as per budgeted norms.Monitor and manage debtors within budgeted guidelines and follow up payment from clients through sales team.Expand dealer network through appointment of new dealers/distributors in under-represented and high potential areas.Evaluate activity levels of dealers of competing brands with a view to convert the better performing ones to own brand.Monitor and evaluate performance of dealers in terms of sales, order booking, payments to ensure month to month performance is as per plans.Provide support to dealers in their sales and promotion activities through suitable Promotion and Incentive schemes.Track industry and economic trends, both domestic and global to evaluate business potential and commission feasibility studies for business expansion/diversification plans and present recommendations for evaluation by top management.Conduct business development activities through:Identification and appointment of new dealers in existing marketsIdentification and appointment of new dealers in new markets.Plan and assess manpower requirements in key positions in Marketing, Manufacturing, Development, Purchase and other related support functions and fill the gaps to ensure successful execution of the business plan for the year.Uphold and practice the corporate values and promote them amongst all peers and subordinates to ensure their commitment and alignment to the Siyaram Core Values.Motivate, support and train subordinates and give them effective performance related feedback to help develop their skills.Identify and groom a second line of command for smooth succession planning
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Company Profile
Siyaram Silk Mills Limited
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