Job Description
Content Marketing- Development of content strategy and content calendar.Reporting and analysis – Monitoring key KPI’s and reporting on them on a daily, weekly, monthly basis. You will be reporting to the Merchandising Manager.Digital Marketing Acquisition– Implementation of SEO best practice for organic traffic, Paid Advertising (Google Ad Words, Google Shopping, Facebook and Instagram), Affiliate marketing and re targeting.Customer retention & Email Marketing -you will work closely with the senior merchandiser on the email campaigns and customer retention email programs for the various segments we have including loyalty, retention, reactivation KPI Reporting & analysis- A big part of the job is measurement and analysis. You will be required to produce daily, weekly and monthly reports. Social Media- Management of Facebook, Twitter, Instagram, Pinterest, Google+ accounts – producing content for the channels and ensuring we engage with our subscribers. Content management – Management of all content on the websites and the APP.You will be working with a number of suppliers/service providers, so it is essential that you are capable of managing supplier relationships.Setting up campaigns and promotions on the website.
Key Skill
Eligibility Criteria
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Company Profile
Vipul Fashions
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