Job Description
Organize media coverage for the group and/ or new product launchesHandling branding and advertising distribution segment of domestic marketingBuild key relationships in national media (Print, TV, Online). Analise Media landscape,identify and expand all India database, track competitor activities and critically evaluatemedia reports.Track media environment and media movements across all locations with Tridentspresence. Prepare media profiles for the different important executives of the companyand the group as a wholeManage existing product portfolio and ensure the point of sales visibility.Organize press coverage for the group and/ or new product launchesPrepare Press Information related to key business objectives.Design and development of printed literature and promotional material for Press Eventsas per corporate identity guidelines.Organization of Press Conferences, Press Round table, Press Events and ProductLaunchesManage, track and replicate extensive amount of Product Information, PressPhotographs, Press Videos and Press Audios.Financial Management, Agency and Vendor ManagementCo-coordinating for financial payments of vendors and agencies. Liaising with vendors forprinted literature and promotional material. Quarterly Planning, Forecasting tracking ofexpenditures within the budget allotted. Reporting and Monitoring of Budgets.Formulating budget and tracking of expenditures within the budget allotted for Pressevents and projectsMedia Tracking and Competitor AnalysisMedia coverage tracking Print and Electronic, Media Analysis, regular competitortracking, Daily News report.Internal Communications and Newsletters. Monthly Newsletters, press and newsbulletin. Monthly industry analysis and reports.Spending on Branding as % of Revenue (Total spend on branding)/Total Revenue) *100)Revenue from own brand - (Revenue from own brand)Advertisement management - (Ensure end to end execution of add insertion as per statedrequirements)
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Eligibility Criteria
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Company Profile
Trident Limited
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