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Job in Paramount Textile Mills for Vice President – Marketing

VICE President – Marketing
Posted On :05-Apr-2018

paramount textile mills

Job Location : Madurai (India)

Experience : 12-22 Years

Salary : Undisclosed

Job Description

Sales Strategy (Customer and Geography de-risking)
Grow sales for the market by driving resources to attain sales and profitability targets by de-risking customer and geography/location/region concentration
Increase NSR by focusing on product innovation
Execute strategies that ensure maximum profitability (based on EBITDA and NSR, tonnage targets set by COO Home Textiles)
Promote the domestic Trident bands by strong marketing activities in the domestic market
Identify potential customers in the domestic market based on marketing intelligence and study the size and characteristics of the market, and assess the competitive, economic, social and political forces affecting growth or decline
Oversee and execute sales & marketing infrastructure and processes to access and study all possible enquiries floated in the market
Ensure proper visibility of Trident Limited within a the concerned market to increase brand recall
Sales Planning and Execution:
Planning and distribution of sales targets to the sales team
Tracking daily sales, performing gap analysis vis--vis targets and take corrective actions
Ensuring achievement of targeted MOM growth and YTD growth targets
Explaining the field force in each market about the Inputs/ Schemes given from HO on each Brand
Circulate various tracking reports like DSRs etc
Responsible for Commercial aspects of sales stocks, collections and overdues
Execution of Below the Line (BTL) activities in the market
Circulate feedback of competition in the market
Review enquiries and requests for proposals (RFPs) and ensure speedy submission of bids
Monitor systems for tracking of enquiries
Respond to enquiries in the domestic market
Review/recommend/suggest pricing depending on the value of the deal and the quantity of purchase